Case: how a letter from Antwort Law helped return a client's app to the App Store

In today's world, mobile apps are not just sales tools, but the foundation of the entire business and user experience, a platform for interacting with customers and maintaining loyalty. When an app is suddenly removed from the App Store, it can be a real blow to a company: invested funds, years of work and the company's reputation are at risk.

Our clients, the creators of the "MOVE UP" app, faced this situation. The app, launched on September 5, 2023, rapidly gained popularity and became a powerful tool for users' personal growth. With a rating of 4.5 to 4.7 stars and an active audience of 150,000 users, "MOVE UP" made a significant contribution to the development of its users' soft skills. However, the app was unexpectedly removed from the App Store, putting the business at risk.

Since the app was discontinued, the company has already lost over 2,000 potential registrations, which led to significant financial losses. In addition, the inability to serve the existing customer base damaged the company’s reputation and created the risk of not only losing user trust, but also reducing the loyalty of current customers. The founders repeatedly tried to restore the program themselves, contacting Apple support, but their efforts did not lead to results, and they were almost sure that the program was lost forever.

At this critical moment, the company turned to us for help. We took on the task of restoring the program and resolving this issue through legal channels. Instead of standard customer requests, which usually go unnoticed, we prepared a legally competent letter. The letter took into account all the nuances, wording and arguments necessary to attract Apple’s attention. It was not just a complaint, but a structured appeal, supported by legal aspects that cannot be ignored.

We carefully analyzed the situation and prepared a legally competent letter, based on our experience in interacting with similar cases. Thanks to our access to the developer’s account, the letter was sent directly from their account, which also played a role in the effectiveness of the communication. Four days after sending the letter, we received a response from Apple: the application was restored and it became available for download again in the App Store. The client managed to avoid significant financial losses, and most importantly, save his business.

This case once again showed that legal support is able to resolve issues that at first glance seem insoluble and play a key role in preserving the business and its assets. Lawyers understand how to use the right wording and arguments so that their requests do not go unnoticed. This confirms that contacting professionals can be a decisive step in critical situations.

Antwort Law is always ready to provide support in such situations. If your business is facing legal problems or the threat of losing key assets, our team will help find the optimal solution.

Lidia Ivanova

International lawyer
Antwort Law